Beat Bitela is an innovative and captivating project that explores the fusion of contemporary music and traditional Lithuanian folklore. By bridging the gap between past and present, it invites audiences to experience how deep-rooted cultural heritage can harmoniously blend with modern soundscapes. The title Beat Bitela playfully merges an English and a Lithuanian word, reflecting the project’s cross-cultural spirit and its mission to spark dialogue between generations, genres, and creative voices. This vibrant fusion not only captures the rhythmic pulse of today’s music but also honours the poetic depth and richness of Lithuanian folk traditions. More than just a musical experiment, Beat Bitela is part of a broader cultural movement — one that resonates in our increasingly interconnected and digital world. It embraces a vision where heritage and innovation exist in harmony, offering a fresh, bold perspective shaped by a generation that values authenticity, collaboration, and reinvention.